Our Story

In early 2023, after a challenging year, Saumya rekindled her passion for Chikankari while spending time with her mother, a master of this intricate art. Inspired by the beauty and craftsmanship of the embroidery, she founded Urban Paridhan. A brand that fuses traditional Chikankari with contemporary fashion.

Starting with a small savings and a big dream, Saumya faced numerous challenges in building her business. But with dedication and a clear vision, Urban Paridhan quickly gained recognition for its authentic, handcrafted garments. Each piece is a work of art, celebrating the rich cultural heritage of Chikankari while embracing modern style.

Urban Paridhan is committed to sustainability, using eco-friendly materials and supporting local artisans. Today, the brand continues to grow, weaving the timeless elegance of Chikankari into the fabric of modern fashion.